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Meta Launches Incognito Chat for Meta AI: Conversations Processed in Hardware Enclaves Even Meta Cannot Access

Meta has launched Incognito Chat for Meta AI on WhatsApp and the Meta AI app, using Trusted Execution Environments to process conversations in hardware enclaves that even Meta's own engineers and advertising systems cannot access.

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The Third-Party Cookie Is Finally Dead. Now What?

After years of false starts, Chrome has shipped without third-party cookies by default. The advertising industry's hasty pivot to alternatives reveals how dependent the web became on a 30-year-old hack.

Siften Tech·May 7, 2026